What are the benefits of an eBay store and is it worth it for you?
We are asked this question often as we coach others and help them grow their eBay side hustle.
There are several things to consider when deciding to get an eBay store or not, and the answer can differ greatly from one eBay seller to another.
You may have researched an eBay store, calculated the cost and benefits, and found it was worth it for you.
Or maybe you have researched it and found the extra money per month wasn’t worth it at all for you.
I’ve been selling on eBay for 24 years and have only recently in the past few years gotten an eBay store.
I got started with eBay when it first started – before smart phones and when there was still dial up! I know, it was a long time ago and a lot has changed with eBay since then.
In those 24 years, I have been pretty successful selling on eBay just fine with no eBay store.I have a great reputation with 100% positive feedback and I have no problem selling the items I sell.But a few years ago, we started looking at the eBay store a little closer.
We decided to give it a try and one of the big reasons was for the vacation mode!
Yep, we love to go on vacation, but I was finding when I would leave for vacation, I would inevitably make a sale as soon as I left.
I would need to go through a whole explanation to the buyer that I was out of town and they would need to wait until I returned or run the risk that they would cancel the transaction all together.
Now, without a store you can still alter your handling time to longer while you are away, but vacation mode is a nice feature if you are going to be gone a week or longer.
The vacation mode feature happened to be our deciding factor for the store, but over the years we have found some other really nice benefits to having the store and I will talk about 9 of those eBay store benefits with you today.
Do these benefits mean you need to have an eBay store?
You can sell on eBay just fine without one. But depending on your business model and considering the cost of an eBay store vs. the benefits, it may be the right decision for you.
So let’s dive in!
Here Are 9 Benefits Of An eBay Store & How To Get Started With One
- Discounted Final Value Fees
- Cap on Final Value Fees
- Cost of Store Subscription
- Vacation Mode
- $25 Free Shipping Supplies Per Quarter
- Increased Traffic from Google
- Terapeak Analytics
- Store Benefits with Big Ticket Items
- Manage Store Markdowns
Discounted Final Value Fees:
With every business, there are costs to doing business.
Selling on eBay is no different.
My biggest monthly cost is paying final value fees to eBay.
EBay brings me the buyer and for that, I pay them 10% of my sale price (unless it is a specialty category with higher or lower final value fees).
One of the things I took into consideration with the purchasing a basic eBay store and paying a monthly fee is the discount on get on final value fees each month.
With my basic store, I pay 9.15% instead of 10%. Doesn’t sound like much of a discount right?
But consider selling an item for $1,000. Instead of paying $100, I pay $91.50.
Now imagine selling three items at $1,000 each. Instead of paying the $300 to eBay, I would only pay $273. That’s a savings of $27 and that’s the cost of my store per month.
To us, the discount is well worth the subscription we pay per month along with the other benefits that we receive.
Cap On Final Value Fees
One great benefit to having a minimum Basic store is the cap on final value values. You may not think about this too much if you sell smaller items.
However, if you are like me and you specialize in selling large high ticket items, the cap on final value fees is huge.
With the Basic store, instead of final value fees capping at $750, they are capped at $350.
So when I recently sold a compressor for $5,350, I paid $350 instead of $535 in fees.
That’s $185 in my pocket instead of in eBay’s pocket.
When considering if the eBay store is worth it, think about what you sell. If you sell quite a few high dollar items, the cap on fees may be worth it to you.
If you sell big, high ticket items, it could mean big savings and well worth the monthly fees for the store.
Cost of Store Subscription Could Save You Money
Ebay store fees vs. no fees.
I’ll admit it, I wasn’t a big fan of getting an Ebay store for the mere fact I did not want to pay eBay store fees.
After all, I pay eBay every time I make a sale and I didn’t get excited about paying them more.
When we first considered the cost of a store, it really didn’t make much sense to us to get it just for the vacation mode. I know, we love vacations but for $27.95 per month?
There had to be more of a benefit for us to make it worth it.
That’s when we really had to sit down and count the cost and ask ourselves, “Is an eBay store worth it?”
We decided to give it a try for a few months, do the math, and really ask ourselves if the benefits outweighed the cost.
Was an eBay store worth it since we would have to pay them every month whether we sell anything or not?
Because we sell large, high dollar items, that was the deciding factor for us. We felt the benefit of the $350 max final value fee definitely would outweigh the cost and I think it has for us.
Whether you sell large, big ticket items or hundreds of small items, it’s a personal decision to decide whether the final value fee savings is enough considering the monthly added fee for your store subscription.
A good rule of thumb is if you have over $3,500 a month in sales, you make your money back in final value fee savings alone if you choose the basic store of $27.95 per month.
Take some time and do the math. Take an average of what you do each month and consider if the benefits outweigh the cost.
Schedule Time Away
You know we love vacation right? We love to take off on weekends or weeks during the summer and travel to our favorite spots.
We’ve left on some long adventures before we had a store and as soon as we left, inevitably we would sell an item!
We would need to contact the buyer, let them know we were out of town, and see if they were ok to wait until we returned. If not, we would run the risk of having to refund the buyer’s money.
This was one of the big reasons we wanted to get an eBay store!
We can go into our store settings and easily put our store on “Time Away” mode. This used to be called vacation mode.
Now you can schedule “time away” and you can either allow the buyers to see and purchase your items or you can set them to “pause” and you will have time away without making your items available.
This is nice when we take off on vacation or if you just need a little break from selling and shipping.
This has worked well for us and we love the feature. I have to admit, though, I still sometimes forget to put my store on time away mode even with the store!
Time away mode is a very helpful feature, but honestly not enough to pay $27.95 per month.
We really needed some other really good benefits to the store to keep us paying the fee each month.
$25 Of Free Shipping Supplies
We found this sweet benefit by accident – and one of the best benefits of eBay stores!
One of our course members posted it in the group that every store subscriber gets a $25 coupon quarterly for free shipping supplies!
Last quarter, we got 8 rolls of tape for a total of $1.27! We used our $25 coupon and paid the difference. Not too bad since we use a lot of tape when we ship and the coupon offsets the eBay store subscription.
We are always trying to cut corners when it comes to our shipping boxes, bubble wrap, and tape. Every time we have to pay for these items out of pocket, it cuts into our profits.
Free shipping supplies is another nice benefit to a store and if you think about that’s another $8.33 saving per month when considering the cost of the store subscription.
Increased Traffic from Google
Since alongside being flippers we are also bloggers, we have been learning quite a bit about google SEO and how it is able to bring traffic to our blog.
EBay is a multi-million dollar corporation and believe me, they are looking to google to bring in new buyers.
Great news for those who have a store. Google trolls your store listings and picks them up in google. This brings in more traffic and hence more sales.
EBay store subscribers also have access to free SEO optimization tools to help optimize their listings to be google-friendly.
Google is obviously a huge player on the interwebs and is definitely something to consider when you are thinking about an eBay store. It may be worth the monthly store subscription fee if google is finding your listings.
I recently did a search for some of my more unique items in google and my eBay listing showed up on the first page of google.
Google is king!
It’s a very effective tool that can bring in traffic for more sales.
I will be honest, I don’t use Terapeak analytics with eBay.
We sell unique, hard to find items and there is not a lot of data to be analyzed when it comes to what we sell.
However, if you are selling items in a competitive market, it might be a good idea to look at Terapeak analytics and what it can tell you.
What is Terapeak?
Terapeak is one benefit of being an eBay store subscriber for Basic store or above and gives you years of hard sales data for millions of items.
Some things Terapeak analytics can tell you about your item:
- What has sold and how many
- Average price of what they sold for
- What the condition was for the item that sold
- Sell-through rates
- What the average cost of shipping was on the items sold
- How many of those sales offered free shipping
- Location of buyers and sellers
- Sale trends through the years
- Sell-through rates
- Number of unsold items
- Formats for listings that sellers used
Depending on what you sell, this may be very valuable information for you and may give you the edge on another seller in a competitive market where others are selling the same items you do.
For me, it’s overwhelming to look through this much information and for the specific business model we have, it does not provide good information for us.
However, I do have course members who comb through these analytics and it is very helpful for their business.
For some, information is power and it may be well worth the monthly subscription to have access to this information.
EBay Store Benefits with Large, Big Ticket Items
What do you list? Large items vs. small items is definitely something to consider.
As most of you know, we sell large, big ticket items. This is our business model. We have definitely found that the benefits of having an eBay store are worth paying the monthly subscription for this reason.
So what are the benefits of having an eBay store if you sell large items vs. small items?
- Our Items show up on Google because they are big, unique and hard to find
- Discounted Final Value Fees for all sales
- Cap of $350 for Final Value Fee (for the Basic Store)
Because we sell expensive items, often over $2,000 on average, it pays for us to have a store.
We pay only 9.15% in fees instead of 10% every time (including shipping) and anything over $3,500, we will cap out at $350 for final value fee (instead of $750 without a store).
Another benefit? Google picks up our listings and we see them popping up with google searches.
One reason for this is our items are often unique and hard to find. Google helps to bring in the buyer and that’s a nice benefit of a store.
With a couple big ticket sales per month, this could potentially equal hundreds of dollars in final value fee savings for us and well worth the $27.95 per month for our basic store.
If you sell expensive items often, having an eBay store might be the right fit for you.
Manage Store Markdowns
I like having the ability to put my whole store on sale. When I get too much inventory and I need to liquidate, I will put my store on a 10% off or 20% off sale for a couple of days.
I can do this with my entire store or I can do this with just a few items that I have had for too long. This feature is only for Basic stores and above and it has been a very useful tool for us!
It will show up with a nice red 10% off sale tag on my listings. Often, if I have watchers, the sale might motivate them to buy and increase my sales.
Although I can’t prove it, I do think eBay likes this and will give me favor with eBay’s algorithms. With that said, I find my items are getting seen more and can potentially bring in more sales even after the my store sale is over.
If you have a huge amount of inventory like I do, and you like to have sales with the items you’ve had for far too long, consider a store. The store markdown feature can definitely bring in sales for your store.
How Much Does it Cost to Have an Ebay Store
So now you’ve seen all of the benefits of having an eBay Store. So what are your options and how much does an eBay store cost?
- Starter: $7.95 monthly; $4.95 yearly subscription
- Basic: $27.95 monthly; $21.95 yearly subscription
- Premium: $74.95 monthly; $59.95 yearly subscription
- Anchor: $349.95 monthly; $299.95 yearly subscription
- Enterprise: $2,999.95 yearly subscription
If you ask me, the starter store is not worth it. It will cost you $7.95 per month for only 100 free listings. There are no other benefits included in that price that would bring any benefit to your business, in my opinion.
For all of the 10 eBay store benefits that I talked about today, you will need at least the basic store to receive them.
Please see the list below for benefits and costs for each store.
EBay Store Subscriptions Costs & Benefits
How to Open an eBay Store
Now that you’ve seen the prices and eBay store benefits, and had time to think about it, it’s time to make a decision. Is an eBay store right for you?Below is a review of eBay store costs and advantages of eBay store.
If you’d weighed your options and you find an eBay store subscription is right for you, with a few clicks you will be on your way to your own store! Follow these four steps to set up your eBay store:
- Go to “Choose a Store Subscription”
- Find the eBay store subscription that works best for you and choose “Select and Review”
- Select the subscription term (yearly or monthly) and put in the name of your store
- Select “Submit Order”to purchase your store subscription
So there you have the eBay store benefits in a nutshell.
So when is an eBay store worth it? That’s an individual question that has to be considered and answered by each seller.
We hope our breakdown of the 9 tips will help you to look over these options and make the best decision for your business.
There really is no right or wrong answer. It’s what works best for you!
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Get Started Selling On eBay
If you deal in more than 100-150 listings per month or are making over $500-750 per month, getting your hands on an eBay store can be a masterstroke. It won't only get you a brand value for your business but will also help you save money.Is it better to have an eBay store or just sell on eBay? ›
An eBay Store allows you to save on eBay fees if you post more than 250 listings per month. By subscribing to an eBay Store you also get access to the tools to develop your own brand. All your listings will be posted on an eBay page, your own storefront with your own name and a short website address (URL).Is it cheaper to sell on eBay with a store? ›
When you have an eBay Store subscription, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without a Store. Keep in mind, eBay charges an Insertion Fee when you create a listing, and a Final Value Fee when your item sells.Can you make good money with an eBay store? ›
The average eBay seller earns about $35,000 per year. Some top earners make as much as $70,000, and many earn just a few thousand per year. It all depends on how much inventory you can sell, the price of your items, and any extra expenses that you incur like shipping materials.How much does it cost to run an eBay store? ›
If you choose to open a store with a business account, there is a subscription fee for each tier. The cheapest option that subscribers can choose costs $4.95 a month and gives you 250 free listings before you have to pay seller fees of $0.30 per listing.How much do eBay stores charge to sell? ›
If your item sells, eBay keeps a portion of the sale. This final value fee for most categories is 12.9% of the sale price or lower, plus $0.30 per order.What is the difference between eBay seller and eBay store? ›
When it comes to the actual listings, there's only one real difference between eBay shop and regular sellers: the little “Visit store” link in the “Seller information” section. To most customers, unless they click that “Visit store” link, an eBay shop is indiscernible from a regular seller.How many items should you have in your eBay store? ›
Aim to list 2-3x the number of items that you want to sell per day. If you want to have $100 worth of sales per day, list whatever number of items adds up to $2-300 dollars. For new sellers, a goal of 30 items per week (5 items a day with one day off) is a good place to start.What are the benefits of eBay business account? ›
- Increase Your Selling Capacity. eBay selling limits refer to the amount of items the platform allows you to sell per month. ...
- More Control Over Inventory & Discounts. ...
- Enhance Brand Identity. ...
- Become a Top Rated Seller. ...
- Business Tax Breaks. ...
- Final Thoughts.
Is it worth to sell on eBay? YES, DEFINITELY. However, eBay will be a better choice for small businesses with a small number of listing items. Because sellers don't need to pay for listings or any additional fees if having a few of them.
Sales have been declining slowly and steady for the last year and a half. 2021 and 2022 have been horrible nothing but a downward spiral..What are eBay seller fees 2022? ›
Starting on March 1, 2022, final value fees for Store sellers will increase 0.3% in most categories. For example, sellers with a Basic and above eBay Store who sell in the Home & Garden category will see an increase from 11.7% to 12.0%, a difference of 0.3%.Can you make $1000 a month selling on eBay? ›
I quickly realized how much money-making potential there was and set up a shop. After setting up a store and putting in a little more time I was able to start bringing in over $1,000 per month on eBay (and often more), all for just an hour or two of work every couple of days!Can you live off selling on eBay? ›
we end up needing about $250,000 in sales per year. This works out to 15-20 sales per day. So, to go full-time on eBay and make a decent living, we need to list between 15 and 25 items per day (and source that or more).What items sell for the most profit on eBay? ›
Vintage clothing, and indeed vintage items in general, are one of the best things to sell on eBay. It has a high average sales price, and you might already have some top selling brands in your closet you can sell online. You can find vintage clothing to resell on eBay, your local thrift shop, or yard sales.How do eBay store make money? ›
- Know the best things to sell on eBay. ...
- Buy cheap things to sell on at higher prices. ...
- Improve your eBay profile. ...
- Research eBay's fees. ...
- Look out for eBay seller promotions. ...
- Charge the best price for your item. ...
- Start bids low to catch the attention of buyers. ...
- Take good photos of the items you're selling.
When doing business on eBay, you are engaged in a retail business and are therefore subject to all federal, state and local laws and taxes that apply to retail businesses.How do I avoid eBay fees? ›
To avoid paying eBay insertion fees, stick to listing only as many items that qualify for zero-insertion fees each month as permitted by your subscription type. By selecting the store subscription model that best suits the number of listings you'll be creating per month, you can reduce the price of your insertion fees.How much does eBay take from a $200 sale? ›
If your item sells, eBay keeps a portion of the sale. This final value fee for most categories is 12.9% of the sale price or lower, plus $0.30 per order.How many free listings to eBay business sellers get? ›
If you are registered on ebay.com, you receive 250 zero insertion fee listings per month. This means you won't be charged insertion fees for these listings. You'll only pay insertion fees after you've used up those listings. Example: you've listed 251 items on ebay.com during a month.
If you sell, you have to pay listing fees and final fees. If you don't sell, you only pay the listing fees. But don't forget that you have to pay for all the extras, buy it now, extra photos, starting your item at a higher price, starting your item at a certain time.Is Amazon or eBay cheaper to sell? ›
Selling on eBay is cheaper than selling on Amazon. This is because Amazon charges more fees that can eat into your profit margin. The standard Amazon fee is 15% with a $0.99 fee per item, while eBay fees for a standard account are often less than 9.15%.What do you get with an eBay basic store? ›
Just getting started? Enjoy more free listings, final value fee discounts, and a quarterly coupon for eBay-branded shipping supplies.
- As is the case with any other marketplace, you share the platform with your competitors. On eBay, almost any type of item can be sold. ...
- Sellers need to pay commission fees.
The automatic increase usually happens after 90 days for new sellers, in case they meet eBay criteria and show active selling metrics and performance. Though, you should never wait for it: We'll review your account every month and adjust your limit automatically based on your sales volume and the feedback you get.What's the best alternative to eBay? ›
- Facebook Marketplace.
High-quality, professional looking product images can help you sell more – fact. If you can showcase your products at various different angles, while accurately conveying the item's colour and size, you not only stand to sell more on eBay, but also increase customer satisfaction and reduce negative feedback.When should I get a eBay business account? ›
If you plan to sell casually, such as selling items you no longer want, a private account is the best option. If you want to sell large quantities, if you have items that you've made or bought to resell or if you already have a business outside of eBay, you'll need to register a business account.Is it better to have a personal or business account on eBay? ›
Choose your account type
eBay allows you to choose between a personal account and a business account. A personal account is for casual selling, while a business account allows you to sell large quantities of products. You can also register a legal business name and customize your store with your business's branding.
Sellers may be required to declare and pay taxes on income earned from eBay sales. If you're selling on eBay as a business, we strongly recommend seeking professional advice about your tax obligations.
both SELLERS and BUYERS are leaving EBAY in there MILLIONS. Annual active buyers declined by 9%, for a total of 147 million global active buyers. Annual active sellers declined by 8%, for a total of 17 million global active sellers.What should I not sell on eBay? ›
- Adults only.
- Illegal drugs and drug paraphernalia.
- Embargoed goods.
- Firearms and accessories.
- Government items.
- Hazardous materials.
- Items encouraging illegal activity.
- Lockpicking devices.
For tax years beginning with 2022, if you have transactions totaling $600 or more then you should receive a 1099-K form reporting this income to the IRS. For tax years prior to 2022, the threshold is more than $20,000 in gross sales and have 200 or more transactions on eBay.How do I get more sales on eBay 2022? ›
- List new items every day.
- Try an eBay promoted listings campaign.
- Use keywords to attract views.
- Ship fast and free (whenever possible)
- Remove negative reviews.
- Get eBay Top Rated Seller status.
- Offer a generous return policy.
- Share your listing on social media.
If you notice that an eBay seller's shipping prices are very high, it could be because it is a fragile or difficult to ship item. If the item is oddly shaped and needs special attention to be packaged, you can expect to pay a good amount.How often do eBay do 80 off selling fees? ›
Take advantage of '80% off selling fees' weekends
Every so often, eBay runs promos where you pay a smaller percentage of the sale price on all items you list over a certain period. (Sadly, the fixed 30p per-order charge stays the same.)
Your sales on online marketplaces like eBay are considered reportable income once they are over a certain amount. Because eBay processes payments for these sales, IRS regulations require us to issue a 1099-K for US sellers who sell $20,000 or more in 2021 and $600 or more in 2022.Can you make a living flipping items on eBay? ›
Flipping is a popular model on eBay that a lot of sellers use to supplement income from their full-time jobs. A good proportion of the 1.7 billion-plus listings on eBay are items that have been flipped from other stores. Flipping is a tried-and-tested model for making money on eBay.Is it worth it to sell on eBay anymore? ›
Is it profitable to sell on eBay? Definitely! You can sell unwanted things laying around your house, or if you want to make it into a legitimate business, many sellers have found success. Don't expect overnight success though, as with any business it takes time and effort!
What are the Average Listings Per Seller? There is an average of 268 listings per seller on eBay. As a non-store eBay user, you will get up to 200 free listings every month.What is the most sold item in the world? ›
The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!Can you run a sale on eBay without a store? ›
Yes, you can sell on eBay without opening an eBay store. You can also ramp up to a more robust eBay store by paying for a subscription (known as eBay stores).How much does it cost to sell on eBay 2022? ›
Starting on March 1, 2022, final value fees for Store sellers will increase 0.3% in most categories. For example, sellers with a Basic and above eBay Store who sell in the Home & Garden category will see an increase from 11.7% to 12.0%, a difference of 0.3%.Does eBay still charge if item doesn't sell? ›
If your item doesn't sell you usually don't pay a final value fee. However, if you offer or reference your contact information to another user or ask a buyer for their contact information, in the context of buying or selling outside of eBay, we charge a final value fee for introducing you to the buyer.How many items can I sell on eBay without a store? ›
If you are registered on ebay.com, you receive 250 zero insertion fee listings per month. This means you won't be charged insertion fees for these listings. You'll only pay insertion fees after you've used up those listings.What is selling the most on eBay 2022? ›
Video games and video consoles are among eBay's best selling products. Popular brands in this category are Microsoft, Sony, Nintendo and also generic brands. Best selling products on eBay in the Health & Beauty category are Vitamins & Dietary Supplements, Skincare products, perfume, hair straighteners and hair dryers.